Entity Optimisation
Entity Optimisation helps AI platforms understand exactly who you are and what you do. We build and strengthen your entity signals — schema, knowledge graphs, and structured references — so AI models confidently associate your brand with relevant topics.
Our process.
Entity Discovery & Mapping
We identify every entity associated with your brand — products, people, places, services — and map their attributes, relationships, and online references.
Schema & Knowledge Graph Build
We deploy comprehensive structured data markup, build knowledge graph connections, and integrate with entity databases like Wikidata and Google Knowledge Graph.
Entity Signal Strengthening
We build consistent entity references across the web — from your own site to third-party platforms — to reinforce what you are and what you do.
Monitor & Maintain
We track entity accuracy, discover new entity opportunities, and maintain your knowledge graph as your brand and offerings evolve.
What you get.
Questions we get asked.
What is an entity in the context of AI search?
An entity is a distinct, well-defined thing — a person, company, product, place, or concept — that AI platforms can recognise and connect. Strong entity signals help AI models understand what you are and cite you accurately.
How do entities affect AI search visibility?
AI platforms build knowledge graphs from entities. If your brand entity is incomplete, inconsistent, or missing, AI models can't confidently associate you with relevant topics — making you invisible in AI-generated responses.
What's involved in entity optimisation?
We map your brand's entities, deploy comprehensive schema markup, build knowledge graph connections (including Wikidata and Google Knowledge Graph), and ensure consistent entity references across every platform where your brand appears.
Connected Services & Solutions
Ready to start growing?
Free audit. No commitment. First results within 60 days or we fix it.