Verdant Organics
Digital PR & Authority Building Campaign
Industry
E-Commerce
Services
Digital PR
Timeline
4–6 months
Primary KPI
Referral Traffic
Outcome
2.8x
What they faced.
Verdant Organics had a strong product and loyal customer base but virtually no external authority signals. Their backlink profile consisted of 12 low-quality directory links. Competitors with PR-driven link profiles consistently outranked them, and Verdant couldn't break into tier-1 publications despite having a compelling sustainability story.
Verdant Organics had a strong product and loyal customer base but virtually no external authority signals.
Their backlink profile consisted of 12 low-quality directory links.
Competitors with PR-driven link profiles consistently outranked them, and Verdant couldn't break into tier-1 publications despite having a compelling sustainability story.
Data-driven PR at scale.
We developed a data-driven PR campaign anchored on original research about consumer behaviour in sustainable purchasing. We identified and pitched 280 journalists across tier-1 publications, created interactive data visualisations and report microsites, and built a narrative around Verdant's supply chain transparency. Every pitch included proprietary data that journalists couldn't get elsewhere.
TechCrunch
Featured
Forbes
Featured
Bloomberg
Featured
18+ Others
Coverage
The numbers.
2.8x
Referral Traffic
140+
Unique Domains
21 pubs
Tier-1 Coverage
+40%
Keyword Rankings
Performance Visualisation
Referral Traffic
Unique Domains
Tier-1 Coverage
Keyword Rankings
“We had the story but didn't know how to tell it. The data-driven approach got us into publications we'd been chasing for years.”
Maya Lindstrom
Head of Brand, Verdant Organics
Services that made this possible.
We picked and adapted each solution to match Verdant Organics's specific challenges and industry.
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