Al Shafar Investment
Technical SEO & Content Overhaul with Custom CRM Integration
Industry
Real Estate
Services
SEO
Timeline
4–6 months
Primary KPI
Organic Traffic
Outcome
+47.3%
What they faced.
Al Shafar Investment managed 12 distinct property portfolios across the UAE, each with its own microsite and inconsistent SEO implementation. Organic traffic had declined 23% year-over-year, and lead capture was fragmented across separate contact forms with no central CRM integration. Their sales team couldn't track which properties generated the most inquiries.
Al Shafar Investment managed 12 distinct property portfolios across the UAE, each with its own microsite and inconsistent SEO implementation.
Organic traffic had declined 23% year-over-year, and lead capture was fragmented across separate contact forms with no central CRM integration.
Their sales team couldn't track which properties generated the most inquiries.
The numbers.
+47.3%
Organic Traffic
+210%
Lead Capture
400+
Issues Resolved
-60%
Maintenance Overhead
Performance Visualisation
Organic Traffic
Lead Capture
Issues Resolved
Maintenance Overhead
One architecture, one growth curve.
Organic traffic increased 47.3% within four months. Lead capture from organic sources grew 210%. The unified CRM gave the sales team real-time visibility into lead sources and portfolio performance. Maintenance overhead dropped 60% by eliminating redundant microsites.
Services that made this possible.
We picked and adapted each solution to match Al Shafar Investment's specific challenges and industry.
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