Real EstateSEO

Urban Spaces

Technical SEO & Content Cluster Strategy

240% organic traffic increase in 6 months

Industry

Real Estate

Services

SEO

Timeline

4–6 months

Primary KPI

Organic Traffic

Outcome

+240%

The Challenge

What they faced.

Urban Spaces had a visually rich website built around high-resolution property imagery, which severely impacted load times and Core Web Vitals. Their organic traffic had plateaued for 18 months, and they were losing ground to competitors with faster, more search-friendly sites. A Google algorithm update had also devalued several of their highest-traffic pages.

Revenue leakageWasted team hoursManual processes

Key Pain Points

Urban Spaces had a visually rich website built around high-resolution property imagery, which severely impacted load times and Core Web Vitals.

Their organic traffic had plateaued for 18 months, and they were losing ground to competitors with faster, more search-friendly sites.

A Google algorithm update had also devalued several of their highest-traffic pages.

Our Approach

Technical SEO at scale.

We performed a thorough technical SEO audit covering 38,000 URLs, identifying critical issues with image optimisation, render-blocking resources, server response times, and mobile rendering. We rebuilt the site architecture around topic clusters, created 120 pillar and supporting articles, and implemented a CDN with next-gen image formats. Core Web Vitals went from failing to passing on all metrics.

Technical SEOContent ClustersCWV

Key Metrics

+240%

Organic Traffic

340

Keywords to Page 1

96/100

CWV Score

+180%

Form Submissions

Results Dashboard