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HealthcareGEO & AI Search

Dubai Health Authority

Multi-Location GEO & Local Search Optimisation

3.1x local search visibility improvement

Industry

Healthcare

Services

GEO & AI Search

Timeline

4–6 months

Primary KPI

Local Visibility

Outcome

3.1x

The Challenge

What they faced.

Dubai Health Authority operated 28 healthcare facilities across the emirate, but local search visibility was inconsistent. Some facilities appeared in the local pack, others were invisible. Google Business Profiles were unverified or incomplete for 11 locations. Citation data across health authority directories, Google Maps, and healthcare platforms was inconsistent, creating confusion for patients searching for nearby care.

Revenue leakageWasted team hoursManual processes
Key Pain Points

Dubai Health Authority operated 28 healthcare facilities across the emirate, but local search visibility was inconsistent.

Some facilities appeared in the local pack, others were invisible.

Google Business Profiles were unverified or incomplete for 11 locations.

Citation data across health authority directories, Google Maps, and healthcare platforms was inconsistent, creating confusion for patients searching for nearby care.

The Challenge

28 facilities, one strategy.

We conducted a facility-by-facility audit of all 28 locations, fixing GBP verification issues, standardising NAP data across 40+ directories, and implementing entity schema for each facility. We developed a GEO readiness strategy optimising each location for AI-powered search platforms. We also created a citation management playbook for ongoing consistency.

Local Visibility

3.1x

Local Visibility

28

Facilities Optimised

+170%

Maps Inquiries

98%

Citation Consistency

Results Dashboard

The numbers.

3.1x

Local Visibility

28

Facilities Optimised

+170%

Maps Inquiries

98%

Citation Consistency

Performance Visualisation

Local Visibility

Facilities Optimised

Maps Inquiries

Citation Consistency

Related Solutions

Services that made this possible.

We picked and adapted each solution to match Dubai Health Authority's specific challenges and industry.

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Dubai Health Authority — ZON Case Study | ZON