Pulse Health
Generative Engine Optimisation for a HealthTech SaaS
Industry
Healthcare
Services
GEO & AI Search
Timeline
4–6 months
Primary KPI
AI Brand Mentions
Outcome
+340%
What they faced.
Pulse Health had strong traditional SEO but was invisible across AI-powered search platforms. Their brand was never cited by ChatGPT or Perplexity, even for queries directly related to their product category. As AI search adoption grew among their target audience of healthcare professionals, they faced a widening gap in visibility that traditional SEO couldn't close.
Pulse Health had strong traditional SEO but was invisible across AI-powered search platforms.
Their brand was never cited by ChatGPT or Perplexity, even for queries directly related to their product category.
As AI search adoption grew among their target audience of healthcare professionals, they faced a widening gap in visibility that traditional SEO couldn't close.
How we solved it.
Discovery
Audit of business, market, competitors, and current performance to find the biggest opportunities.
Strategy
Build a roadmap with ranked initiatives, resource plans, and KPI targets tied to business goals.
Execute
Iterative implementation with weekly delivery, stakeholder reviews, and course corrections based on data.
Optimise
Analyze results, refine tactics, scale what works, and build systems that keep driving growth after we're done.
Healthcare AI search.
We conducted a full AI visibility audit across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. We restructured Pulse Health's entity schema, built a knowledge graph optimised for AI citation, and rewrote their content architecture to favour entity-rich, authoritative passages. We also developed a brand citation programme targeting the same sources AI platforms trust.
The numbers.
+340%
AI Brand Mentions
4.4x
AI Organic Traffic
+210%
Demo Requests from AI
47/month
Citations by ChatGPT
Performance Visualisation
AI Brand Mentions
AI Organic Traffic
Demo Requests from AI
Citations by ChatGPT
“We were invisible in AI search. Now our prospects hear about us from ChatGPT before they ever visit our site. That's a fundamental shift in how discovery works.”
Sarah Chen
VP of Marketing, Pulse Health
Tools we used.
Services that made this possible.
We picked and adapted each solution to match Pulse Health's specific challenges and industry.
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