Gulf Tech Solutions
Paid Media & AI Lead Qualification
Industry
SaaS
Services
Paid Media
Timeline
4–6 months
Primary KPI
Qualified Demos
Outcome
+190%
What they faced.
Gulf Tech Solutions had a sophisticated B2B SaaS product but was attracting high volumes of unqualified demo requests. Their sales team spent 60% of their time on demos that never converted. Paid media campaigns were optimised for volume rather than quality, and there was no lead scoring mechanism in place.
Gulf Tech Solutions had a sophisticated B2B SaaS product but was attracting high volumes of unqualified demo requests.
Their sales team spent 60% of their time on demos that never converted.
Paid media campaigns were optimised for volume rather than quality, and there was no lead scoring mechanism in place.
AI-powered demo routing.
We rebuilt their paid media strategy around intent signals — targeting decision-makers with specific pain points rather than broad job titles. We redesigned landing pages with qualification questions that pre-scored leads before they reached the sales team. An AI lead scoring model was trained on historical conversion data to automatically route high-intent prospects to senior sales reps.
The numbers.
+190%
Qualified Demos
60% → 12%
Sales Time Wasted
+40%
Demo-to-Close
-55%
Cost per Lead
Performance Visualisation
Qualified Demos
Sales Time Wasted
Demo-to-Close
Cost per Lead
Services that made this possible.
We picked and adapted each solution to match Gulf Tech Solutions's specific challenges and industry.
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