Supply ChainPaid Media

Emerge Logistics

Full-Funnel Paid Strategy & CRO

62% reduction in cost per acquisition

Industry

Supply Chain

Services

Paid Media

Timeline

4–6 months

Primary KPI

Cost per Acquisition

Outcome

$980 → $372

The Challenge

What they faced.

Emerge Logistics was spending aggressively on paid search and LinkedIn to acquire B2B clients, but their cost per acquisition had climbed to $980 — unsustainable for their target customer LTV. Their analytics infrastructure was broken: tracking was incomplete, attribution was inaccurate, and they couldn't identify which channels or campaigns actually drove booked business.

Revenue leakageWasted team hoursManual processes

Key Pain Points

Emerge Logistics was spending aggressively on paid search and LinkedIn to acquire B2B clients, but their cost per acquisition had climbed to $980 — unsustainable for their target customer LTV.

Their analytics infrastructure was broken: tracking was incomplete, attribution was inaccurate, and they couldn't identify which channels or campaigns actually drove booked business.

Strategy Blueprint

How we solved it.

Discovery

Audit of business, market, competitors, and current performance to find the biggest opportunities.

Strategy

Build a roadmap with ranked initiatives, resource plans, and KPI targets tied to business goals.

Execute

Iterative implementation with weekly delivery, stakeholder reviews, and course corrections based on data.

Optimise

Analyze results, refine tactics, scale what works, and build systems that keep driving growth after we're done.

Analytics Rebuild

A foundation for growth.

Cost per acquisition dropped 62% from $980 to $372. Overall conversion rate doubled. They gained full visibility into channel performance and customer journey. The analytics rebuild paid for itself within six weeks through budget reallocation alone.

Cost Efficiency

Before CPA

$980

After CPA

$372

62% reduction

Results Dashboard