Elevate Education
Full-Funnel Paid Media Strategy
Industry
EdTech
Services
Paid Media
Timeline
4–6 months
Primary KPI
CPA Reduction
Outcome
-52%
What they faced.
Elevate Education was spending $80,000 per month on paid media across Google, LinkedIn, and Meta with inconsistent results. CPA varied wildly between $120 and $340 per lead, and their landing pages had an average conversion rate of 1.8%. They had no audience segmentation strategy and couldn't attribute which channels drove qualified pipeline.
Elevate Education was spending $80,000 per month on paid media across Google, LinkedIn, and Meta with inconsistent results.
CPA varied wildly between $120 and $340 per lead, and their landing pages had an average conversion rate of 1.8%.
They had no audience segmentation strategy and couldn't attribute which channels drove qualified pipeline.
Before
$210
Avg CPA across channels
After
$101
Avg CPA — 52% reduction
Paid media reimagined.
We rebuilt their paid media strategy from the ground up. We implemented AI-powered audience segmentation using first-party data, created dedicated landing pages for each audience segment with tailored messaging, and built a unified attribution model connecting ad clicks to pipeline revenue. We also introduced creative testing cycles with a structured hypothesis framework.
The numbers.
-52%
CPA Reduction
1.8% → 5.4%
Conversion Rate
5x
Ad Spend Scale
+420%
Pipeline Growth
Performance Visualisation
CPA Reduction
Conversion Rate
Ad Spend Scale
Pipeline Growth
“We were burning money on ads with no idea what was working. The segmentation and attribution completely changed how we invest our marketing budget.”
David Okoro
Head of Growth, Elevate Education
Services that made this possible.
We picked and adapted each solution to match Elevate Education's specific challenges and industry.
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