Keyword Research
Keyword research uncovers the terms your audience uses to find solutions. We identify high-opportunity keywords, search intent patterns, and content gaps your competitors miss.
Our creation process.
Market & Audience Discovery
We research your industry, audience segments, and buying cycle to understand how search behaviour maps to your business.
Keyword Opportunity Analysis
We generate a full keyword list using search volume, competition data, and trend analysis to identify high-value targets.
Intent Mapping & Clustering
We group keywords by search intent and topic relevance, building clusters that inform content strategy and site architecture.
Prioritisation & Handoff
We prioritise keywords by opportunity score and deliver a structured database ready for content planning and tracking.
What you get.
Questions we get asked.
How do you find keywords our competitors aren't targeting?
We use competitive gap analysis to identify queries your competitors rank for that you don't, combined with search intent mapping and AI-assisted opportunity discovery to uncover underserved topics with real search demand.
What's the difference between short-tail and long-tail keywords?
Short-tail keywords are broad, high-volume terms like 'SEO services' that are extremely competitive. Long-tail keywords are more specific, lower-competition phrases like 'SEO services for e-commerce stores in London' — they convert better and are easier to rank for.
How many keywords do you typically research per project?
For a standard project we analyse 500-2000 potential keywords, then narrow to 100-300 high-priority targets based on search volume, competition, relevance, and conversion potential. The exact number depends on your industry and site size.
Ready to start growing?
Free audit. No commitment. First results within 60 days or we fix it.