Website Migration SEO
Website migration SEO protects your search rankings when moving domains, platforms, or site structures. We plan, test, and monitor every step to prevent traffic loss and ensure a seamless transition.
What we check.
Crawlability
robots.txt, sitemaps, redirect chains, orphan pages
Indexation
Canonicals, noindex, duplicate content, coverage
Core Web Vitals
LCP, INP, CLS, FID — lab and field data
Schema & Markup
Structured data, validation, rich result eligibility
Server Config
HSTS, caching, CDN, compression, security headers
Performance
Page weight, render blocking, JS/CSS optimisation
Our diagnostic process.
Pre-Migration Audit & Planning
We document the current site structure, indexation status, and rankings, then plan every aspect of the migration to minimise risk.
Staging & Redirect Testing
We build and test 301 redirect maps, validate new URLs against the old structure, and simulate the migration in a staging environment.
Go-Live Monitoring & Validation
We monitor crawl behaviour, indexation, traffic, and rankings immediately post-migration to catch and resolve issues in real time.
Post-Migration Recovery & Optimisation
We track recovery to baseline performance, fix residual issues, and optimise the new site structure for improved search presence.
What you get.
Questions we get asked.
What's the biggest risk during a website migration?
Traffic loss from broken redirects and changed URL structures. Even a single percentage point of redirect errors can result in thousands of lost visits. Proper redirect mapping, staging testing, and post-launch monitoring are non-negotiable.
How long before SEO performance recovers after a migration?
Most sites experience a 2-6 week volatility period where rankings fluctuate. If the migration is executed correctly — with proper redirects, preserved content, and technical configuration — performance typically stabilises and recovers within 60-90 days.
What should be in a pre-migration SEO checklist?
Full site crawl and indexation baseline, complete URL mapping from old to new structure, 301 redirect plan, content inventory and migration priority, analytics and search console reconfiguration, and a rollback plan in case of critical issues.
Ready to start growing?
Free audit. No commitment. First results within 60 days or we fix it.