Lead Attribution
Lead Attribution identifies which channels and touchpoints drive conversions and revenue. We build attribution models that reveal the real impact of every marketing investment.
Our process.
Attribution Requirements & Data Mapping
We map your customer journey, identify touchpoints, and define attribution requirements — channels, campaigns, interactions, and conversion paths.
Model Selection & Architecture Design
We select the attribution model (first-touch, last-touch, linear, time-decay, data-driven) and design the tracking and data architecture.
Implementation & Data Integration
We implement tracking across all touchpoints, integrate CRM and marketing platform data, and build the attribution engine.
Reporting & Optimisation
We build attribution dashboards, analyse channel performance and ROI, and use attribution insights to optimise media mix and budget allocation.
What you get.
Questions we get asked.
Why is lead attribution important?
Without attribution, you don't know which channels actually drive conversions. Attribution reveals the real ROI of every marketing investment and tells you where to allocate budget for maximum impact.
Which attribution model should I use?
It depends on your sales cycle and goals. Data-driven attribution (Google's model) works well for most. Multi-touch models are better for longer sales cycles. We recommend based on your data and objectives.
How long does it take to set up attribution?
Basic attribution setup takes 2-4 weeks. More sophisticated models with offline conversion data and CRM integration take 4-8 weeks. Accuracy improves over time as more data accumulates.
Connected Services & Solutions
Solutions
Ready to start growing?
Free audit. No commitment. First results within 60 days or we fix it.