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Data & Analytics

Marketing Performance Dashboards

Marketing Performance Dashboards give you a single-pane view of all marketing metrics — traffic, leads, costs, ROI — across every channel and campaign.

How It Works

Our process.

01

Marketing Metrics & Data Source Mapping

We define the key marketing KPIs — traffic, leads, cost per lead, ROAS, pipeline, revenue — and map all data sources.

02

Dashboard Design & Visualisation

We design marketing-specific dashboards with funnel views, campaign comparisons, trend analysis, and drill-down to channel-level detail.

03

Development & Multi-Source Integration

We build dashboards that pull from analytics, ads, CRM, email, and social platforms into a unified marketing performance view.

04

Launch, Training & Optimisation

We deploy with team training, establish reporting cadence, and iterate on metrics and visualisations based on stakeholder feedback.

Deliverables

What you get.

Marketing KPI definition and data source map
Dashboard design with funnel and campaign views
Built marketing performance dashboard
Multi-source data integration
Team training and reporting cadence setup
FAQ

Questions we get asked.

What's the difference between a marketing dashboard and a regular dashboard?

Marketing dashboards are designed specifically for marketing KPIs — cost per lead, ROAS, funnel conversion rates, channel performance — and typically integrate data from analytics, ads, CRM, and email platforms.

How often should marketing dashboards update?

We recommend daily refreshes for active campaigns and weekly for strategic metrics. Real-time updates are available for time-sensitive metrics like ad spend and conversions.

Who should use marketing dashboards?

Marketing teams for day-to-day optimisation, marketing leadership for performance reviews, and executives for understanding marketing's contribution to revenue.

Ready to start growing?

Free audit. No commitment. First results within 60 days or we fix it.

Marketing Performance Dashboards — ZON Services | ZON