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Paid Media & Performance

Campaign Auditing

Campaign Auditing uncovers every optimisation opportunity hiding in your ad accounts. We perform deep-dive audits of structure, targeting, creative, bidding, and tracking to identify what's working and what's wasting spend.

How It Works

Our process.

01

Full Account Audit

We conduct a full audit of your ad accounts — structure, settings, targeting, creative, landing pages, and tracking.

02

Performance Benchmarking

We benchmark your campaign performance against industry standards, historical data, and competitive insights to identify gaps.

03

Issue Identification & Prioritisation

We identify every issue, inefficiency, and opportunity, prioritised by potential impact on performance and ROAS.

04

Actionable Optimisation Roadmap

We deliver a prioritised roadmap with clear recommendations, estimated impact, and implementation guidance for every finding.

Deliverables

What you get.

Full account audit document
Performance benchmarking report
Issue prioritisation matrix
Optimisation roadmap
Quick-win implementation guide
FAQ

Questions we get asked.

What does a campaign audit cover?

We audit account structure, campaign settings, keyword targeting, ad copy quality, audience segmentation, bid strategies, budget allocation, landing page alignment, and tracking implementation.

How often should campaigns be audited?

We recommend a full audit quarterly, with light-touch spot checks monthly. Frequent changes in auction dynamics, audience behaviour, and platform features mean campaigns can drift from optimal without regular review.

What do I get from a campaign audit?

A comprehensive report with every issue categorised by severity, a prioritised optimisation roadmap, quick-win recommendations you can implement immediately, and long-term strategic recommendations.

Ready to start growing?

Free audit. No commitment. First results within 60 days or we fix it.

Campaign Auditing — ZON Services | ZON