Creative Testing
Creative Testing removes the guesswork from ad creative decisions. We run structured experiments on headlines, images, formats, and offers — then double down on what works and cut what doesn't.
Our process.
Testing Framework Setup
We establish a structured testing framework with hypotheses, success metrics, sample sizes, and testing cadence matching your campaign goals.
Creative Variant Development
We develop creative variants — headlines, images, CTAs, formats, offers — designed to test specific hypotheses about what drives performance.
Test Execution & Monitoring
We run controlled tests across channels, monitor statistical significance, and track performance differences between variants in real-time.
Analysis & Implementation
We analyse test results, document learnings, implement winning variants, and feed insights into the next testing cycle.
What you get.
Questions we get asked.
How many creative variations should I test?
We typically test 3-5 variants per hypothesis — enough to identify meaningful differences without fragmenting your data. Once a winner emerges, we test new variants against it in an ongoing cycle.
What elements of creative should I test first?
Start with the elements that have the biggest impact: headlines and offers (most impactful), then images and CTAs, then format and layout. Test one variable at a time to isolate what drives the difference.
How long should a creative test run?
Until you reach statistical significance — typically 1-3 weeks depending on traffic volume. The most common mistake is ending tests too early based on small sample sizes. Patience produces reliable results.
Connected Services & Solutions
Solutions
Related Services
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