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Paid Media & Performance

PPC Management

PPC Management takes the daily work of paid search off your plate. We manage bids, test ad copy, refine audiences, and optimise campaigns across Google, Bing, and other platforms to hit your target CPA and ROAS goals.

How It Works

Our process.

01

Account Audit & Health Check

We perform a full audit of your PPC accounts across Google, Bing, and other platforms to assess structure, settings, and performance.

02

Campaign Optimisation Plan

We develop a prioritised optimisation plan covering bid strategy, ad copy, audience targeting, and landing page alignment.

03

Ongoing Management & Optimisation

We manage campaigns day-to-day — bid adjustments, A/B testing, audience refinement, and budget allocation based on real-time performance.

04

Reporting & Strategy Iteration

We deliver regular performance reports and adjust strategy based on conversion data, market changes, and business goals.

Deliverables

What you get.

Full account audit and health check
Ongoing campaign management
Bid and budget optimisation
Ad copy testing and refresh
Performance reporting and insights
FAQ

Questions we get asked.

What's included in PPC management?

Full account management — bid optimisation, keyword expansion, ad copy testing, audience refinement, landing page recommendations, and regular performance reporting. We handle the day-to-day so you don't have to.

How is managed PPC different from doing it in-house?

Managed PPC brings dedicated expertise, advanced tools, cross-account insights, and continuous optimisation that's hard to maintain with an in-house generalist. We see opportunities that individual account managers often miss.

Which PPC platforms do you manage?

We manage Google Ads, Microsoft Advertising (Bing), LinkedIn Ads, Meta Ads, TikTok Ads, and Amazon Ads. We recommend the right mix based on your business, audience, and goals.

Ready to start growing?

Free audit. No commitment. First results within 60 days or we fix it.

PPC Management — ZON Services | ZON