Journalist Research
Journalist Research builds the intelligence layer behind every successful PR campaign. We identify the right reporters, understand their beats and preferences, and uncover the angles that get your story covered.
Our process.
Journalist Database Build
We research and compile a targeted database of journalists, editors, and influencers covering your industry, beat, and topics.
Coverage Pattern Analysis
We analyse each journalist's writing style, preferred sources, topic focus, and audience engagement to inform pitch strategy.
Relationship Mapping
We identify second-degree connections, past coverage patterns, and optimal pitching angles for each target journalist.
Ongoing Monitoring
We track journalist moves, beat changes, new hires, and emerging coverage opportunities in real-time.
What you get.
Questions we get asked.
Why is journalist research important for PR?
Journalists receive hundreds of pitches daily. The ones that get read are relevant, personalised, and timed right. Research tells you exactly what each journalist covers, how they prefer to be contacted, and what stories they're likely to pick up.
What information do you track about each journalist?
We track beat, publication, recent articles, preferred sources, pitching style, response history, social presence, and any personalisation hooks that will make our pitches stand out.
How often is the journalist database updated?
Journalist moves, beat changes, and new hires happen constantly. We monitor these changes in real-time and refresh our database weekly to ensure accuracy and timeliness.
Ready to start growing?
Free audit. No commitment. First results within 60 days or we fix it.