PR Measurement
PR Measurement connects your PR efforts to real business outcomes. We build measurement frameworks, track coverage impact, and deliver insights that prove PR's value and guide future strategy.
Our process.
Measurement Framework Setup
We define PR KPIs, benchmarks, and reporting cadence tied to your goals — not just vanity metrics.
Data Collection & Integration
We set up tools and processes for collecting media coverage, engagement data, share of voice, and business impact metrics.
Reporting Dashboard Build
We create custom dashboards that visualise PR performance, trend analysis, and ROI in a format executives can act on.
Analysis & Optimisation
We provide regular analysis of PR performance with actionable recommendations for improving coverage quality and business impact.
What you get.
Questions we get asked.
What metrics actually matter for PR?
Beyond basic metrics like impressions and reach, we track share of voice, message penetration, sentiment trends, referral traffic from coverage, earned media value, and direct business outcomes like leads and pipeline influenced.
How do you connect PR activities to business results?
We build integrated measurement frameworks that connect coverage to website traffic, lead generation, and revenue using tracking tools, attribution modelling, and sales data integration.
How often should PR performance be measured?
We recommend weekly monitoring for tactical adjustments, monthly reporting for strategy evaluation, and quarterly deep-dives for executive review. The right cadence ensures you're always optimising, not just reporting.
Ready to start growing?
Free audit. No commitment. First results within 60 days or we fix it.