Press Release Strategy
Press Release Strategy ensures your announcements get the coverage they deserve. We craft newsworthy releases with compelling angles, target the right journalists, and time distribution for maximum pickup and media impact.
Our process.
Newsworthiness Assessment
We evaluate your news angle for media relevance, timeliness, audience interest, and competitive context to ensure it's worth pitching.
Press Release Writing
We craft a compelling release with a strong headline, multimedia assets, quotable spokesperson statements, and supporting data.
Distribution & Targeting
We distribute your release to the right journalists and outlets at the optimal time, using targeted media lists and wire services strategically.
Coverage Monitoring & Follow-Up
We track pickups, follow up with key journalists, and measure reach, sentiment, and engagement from every placement.
What you get.
Questions we get asked.
When should we issue a press release?
Press releases are most effective when you have genuinely newsworthy announcements — product launches, funding news, partnerships, milestone achievements, or original data releases. Not every update warrants a release.
How do you ensure a press release gets picked up?
We focus on newsworthiness, compelling headlines, multimedia assets, and targeted distribution to the right journalists. A great release sent to the wrong people won't perform — targeting is as important as the content itself.
Should we use a wire service or direct outreach?
Both have their place. Wire services provide broad distribution and SEO value through syndication. Direct outreach to targeted journalists drives higher-quality pickups. We use a hybrid approach depending on the announcement.
Ready to start growing?
Free audit. No commitment. First results within 60 days or we fix it.