Media Outreach
Media Outreach connects your story with the journalists who matter most. We build targeted media lists, craft personalised pitches, and develop lasting relationships with the reporters covering your industry.
Our process.
Media Mapping
We build a targeted media list with relevant journalists, beat reporters, editors, and industry publications that cover your space.
Pitch Personalisation
We craft personalised pitches that demonstrate genuine familiarity with each journalist's coverage area, style, and audience.
Outreach Execution
We execute multi-touch outreach sequences with carefully timed follow-ups that respect journalist preferences and build relationships.
Relationship Nurturing
We nurture ongoing journalist relationships for repeat coverage, insider access, and long-term media partnerships.
What you get.
Questions we get asked.
How do you choose which journalists to contact?
We build media lists based on beat relevance, publication authority, audience alignment, and past coverage patterns. Every journalist on the list has a demonstrated interest in your industry or topic area.
How many journalists do you typically reach out to per campaign?
Quality over quantity. For most campaigns we target 20-50 carefully selected journalists with personalised pitches rather than blasting hundreds of generic emails. A well-targeted list outperforms a large one every time.
How do you personalise pitches at scale?
We research each journalist's recent coverage, writing style, and audience before writing each pitch. Templates are used for structure only — every pitch is customised with specific references to the journalist's work.
Ready to start growing?
Free audit. No commitment. First results within 60 days or we fix it.