Sales Follow-Up Automation
Sales Follow-Up Automation ensures no lead falls through the cracks. We build multi-channel follow-up sequences that engage prospects with personalised messaging at the right time.
Our process.
Sales Process & Follow-Up Audit
We audit your current sales follow-up process — timing, channels, messaging, and conversion rates at each stage.
Automation Strategy & Workflow Design
We design automated follow-up sequences — email, SMS, LinkedIn — with personalisation rules, timing optimisation, and A/B testing frameworks.
Development & CRM Integration
We build follow-up automation integrated with your CRM, with lead scoring triggers, personalised messaging, and multi-channel sequences.
Launch, Monitor & Optimise
We launch sequences, track reply rates, meeting bookings, and conversion metrics, and continuously optimise messaging and timing.
What you get.
Questions we get asked.
How many follow-up touches should I have?
Data shows 5-12 touchpoints across multiple channels (email, phone, LinkedIn, SMS) over 2-4 weeks produces the best conversion rates. We design sequences based on your industry and audience.
Will automated follow-ups feel impersonal?
Not if done right. We use personalisation tokens, behavioural triggers, and dynamic content to make every message feel relevant. Good automation feels attentive, not robotic.
What metrics do you track for follow-up automation?
Open rates, reply rates, meeting booking rates, unsubscribe rates, and most importantly — conversion from lead to opportunity to customer. We optimise every metric in the sequence.
Ready to start growing?
Free audit. No commitment. First results within 60 days or we fix it.